ALORA
Building a sparkling water brand from scratch
The world of sparkling water is actually quite…flat. Just the same flavors repackaged and rebranded, over and over again. We’re not pointing fingers. It’s hard to find inspiration in the monotony of everyday life.
And that’s exactly why when we were asked to create a boutique sparkling water brand for our massive beverage conglomerate, we looked elsewhere. We took to the wild yonder and mixed rich fruit flavor with bold flora for an experience that transports you to pure freedom.
From packing and point of sale to every social post in between, we create all the assets needed to introduce the world to the unique flavors of Alora.
The Scope: POS, Packaging, Social Content, Website
On Pack Flavor Stories
Strawberry Basil
Send your mind carelessly roaming the rustic countryside. Find yourself in a quaint Italian village as fields of bold basil and sweet strawberries bloom beneath your feet.
White Peach Ginger
Prepare to feel completely at peace. As the gentle heat of ginger mixes with fresh peach flavor you’ll be transported to Southeast Asia, where the warm sun rises over a land of enchantment.
Raspberry Lavender
Bid a botanical bon voyage to your day. Every taste will have you traveling through endless lavender fields in the south of France while a cool summer breeze sends your spirit aloft.
Grapefruit Sage
Slow down your day with the sensation of sage. This mesmerizing combination will have you sailing through the deep blue waters of the Mediterranean coastline.