VistaPrint
There’s no business like your business
Every business has a thing, a “je ne sais quoi”, a special sauce. It’s what makes them them. So we set out to prove that VistaPrint can bottle that sauce. Literally. We found 5 small businesses from around the world and offered to bring out the best in their brand. We captured their rebrand stories and used them on everything from broadcast to OOH so that everyone could see their charm, their humanity, and that little bit of magic that proves there’s no business like your business.
The Scope: Global Broadcast, Photography, Digital Display, Out-Of-Home, Social Content
High & Tight
With the cleanest cuts in all of LA, Navy veteran, and owner- Tasha did more than create one of the best barbershops we’ve ever seen. She also turned her business into a space for the black and queer community to connect, unwind, and get lined up.
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HIGH & TIGHT -BROADCAST FILM
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CREATIVE DIRECTION, COPYWRITING
/ HIGH & TIGHT -BROADCAST FILM / CREATIVE DIRECTION, COPYWRITING
Rachel Made
We didn’t pick Rachel just to play with puppets (but getting to hang out with all that felt was a factor). We selected this brilliant puppet builder to show how branding your business can spark as much joy as her foam friends, and capture all her killer colors.
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RACHEL MADE -BROADCAST FILM
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CREATIVE DIRECTION, COPYWRITING, PRODUCTION
/ RACHEL MADE -BROADCAST FILM / CREATIVE DIRECTION, COPYWRITING, PRODUCTION
Claima
Can you create the leading career podcast out of a converted 93’ Mitsubishi Delica “Starwagon”? Yes, yes you can. But that doesn’t mean you can overhaul a brand by yourself. So we helped rebuild Claima into a fine-tuned machine that was ready to get their show on the road.
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CLAIMA-BROADCAST FILM
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CREATIVE DIRECTION, COPYWRITING
/ CLAIMA-BROADCAST FILM / CREATIVE DIRECTION, COPYWRITING
Jah Jah
How do you show small businesses it’s cool to be one-of-a-kind? By finding the only Afro-vegan restaurant in all of Paris, that just so happens to host epic reggae concerts. Because then all you’re left to wonder is which is hotter? The sauces or the beats...
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JAH JAH -BROADCAST FILM
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CREATIVE DIRECTION, COPYWRITING
/ JAH JAH -BROADCAST FILM / CREATIVE DIRECTION, COPYWRITING
Simon’s Peiking Duck
When it comes to Simon we’re not sure which was bigger, his flavors or his personality. But both were massive. So we honored this titan of taste by creating an epic new brand to go along with the best dishes you’ve ever had.
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SIMON'S-BROADCAST FILM
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CREATIVE DIRECTION, COPYWRITING, PRODUCTION
/ SIMON'S-BROADCAST FILM / CREATIVE DIRECTION, COPYWRITING, PRODUCTION
