The Holidays
Putting bright, goofy, and heartfelt all under the tree.
The holidays are such a magical time, especially in the ad world when you have to start prepping your creative in the middle of Summer. The following is a collection of some of my favorite seasonal campaigns I’ve created to spread the festive spirit.
So see what happened when I threw on a Hawaiian shirt, blasted some Bing Crosby, and pretended like it wasn’t the middle of July.
Wayfair Holiday
THE HOST- BROADCAST FILM
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CREATIVE DIRECTION, COPYWRITING, PRODUCTION
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THE HOST- BROADCAST FILM / CREATIVE DIRECTION, COPYWRITING, PRODUCTION /
It had never been more true: “There’s no place like home for the holidays.” That’s why in Wayfair’s first holiday campaign under their new “No Place Like It” brand platform, we tried to help everyone make their home just right, in time for a season that meant more than ever. While our spot had a heartfelt story (with just a touch of hallmark holiday sap) the omnichannel campaign focused on returning to a time when we could throw open our doors, and finally travel over the river and through the woods to grandmother’s house. So we leaned into Wayfair’s classically purple color palette, added a dash of plaid and glitter, and invited everyone to make their celebrations at home a little more magical with our welcoming copy.
The Scope: Broadcast, Performance & Digital Marketing, Print, Social Content
VistaPrint Consumer Holidays
HOLIDAY CARDS- BROADCAST FILM
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CREATIVE DIRECTION, COPYWRITING, PRODUCTION
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HOLIDAY CARDS- BROADCAST FILM / CREATIVE DIRECTION, COPYWRITING, PRODUCTION /
Yes, the holidays are delightful, and wonderful, and magical, but VistaPrint also knew the holidays can be hectic. That's why their strategy was to help put consumers in the holiday spirit with two gifts that couldn’t be wrapped. Time and savings.
The Scope: Broadcast, Performance & Digital Marketing, Social Content, PR
HOLIDAY CALENDARS- BROADCAST FILM
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CREATIVE DIRECTION, COPYWRITING, PRODUCTION
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HOLIDAY CALENDARS- BROADCAST FILM / CREATIVE DIRECTION, COPYWRITING, PRODUCTION /
We built an omnichannel campaign to show everyone that VistaPrint had what they needed to quickly create meaningful, hilarious, and memorable gifts and cards that their friends and family could cherish. We leaned into the hilarious and heartfelt realities of the holidays to prove we could turn any photo into the perfect holiday moment.
HOLIDAY ANTHEM- BROADCAST FILM
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CREATIVE DIRECTION, COPYWRITING, PRODUCTION
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HOLIDAY ANTHEM- BROADCAST FILM / CREATIVE DIRECTION, COPYWRITING, PRODUCTION /
Throughout the funnel, we began to bring VistaPrint’s evolving brand voice to life. We leaned into the holiday scenarios that shoppers faced that time of year, and provided our tongue-in-cheek take, all while providing the perfect solution for any gift-giving panic.
VistaPrint Business Holidays
HOLIDAY PREP YOUR BUSINESS- BROADCAST FILM
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CREATIVE DIRECTION, COPYWRITING, PRODUCTION
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HOLIDAY PREP YOUR BUSINESS- BROADCAST FILM / CREATIVE DIRECTION, COPYWRITING, PRODUCTION /
In one of VistaPrint’s most successful campaigns, we showed small businesses how they could get their shop set up with some extra holiday spirit by helping a real local owner do the same. We teamed up with Missie, owner of “juju”” in Portland, ME to create everything from new products to bold packaging for the holiday season. The bold collection worked perfectly to engage customers for the holiday season, but juju’s non-traditional nature also allowed us to reuse the content all year long.
The Scope: Digital Video, Performance & Digital Marketing, Social Content, PR
