MONARCH
Turning a world-famous fashion designer into a restauranteur.
METAMORPHOSIS- PR FILM
/
CREATIVE DIRECTION, COPYWRITING, EDITING
/
METAMORPHOSIS- PR FILM / CREATIVE DIRECTION, COPYWRITING, EDITING /
For this campaign, we wanted to prove that Vista can bring any small business’ vision to life. So we teamed up with someone who has nothing but big visions- fashion designer turned restauranteur, Humberto Leon. From sweatshirts to old-school tin lunch boxes (all of which were runway ready) we captured the story of how we helped brand his second culinary adventure, “Monarch”.
To truly tell the story behind this dynamic partnership we headed to LA to capture the sights, sounds, and family behind this unique brand. We sat down with the culinary brains of the operation to create a launch video showing how Vista and Humberto were able to turn a bold vision into a delicious reality.
The Scope: PR Video, Site Experience, Digital & Performance Marketing
FOOD. BUT MAKE IT FASHION.
What fashion collaboration would be complete without a photoshoot? From images on our landing experience to Instagram-ready gold, we captured all the merch in our collection so that everyone could shop the collab, or be inspired to build their own creations with the same products.
The Results
The campaign’s fusion of food, fashion, and small business intrigue was an instant PR hit. The collaboration was picked up by dozens of publications including The LA Times, Vogue, and Forbes. Click the links below to see what they had to say about the latest collaboration.
“There is also a line of merch (of course) done in collaboration with Vista Print”
“Monarch is also where Leon is launching a new collection of apparel…
— Forbes
