VistaPrint x LFC
For small businesses, every day is matchday
It’s the first question that comes to mind. Why would the leaders in all things print end up partnering with one of the most legendary clubs in the world? Because just like the championship side, small businesses come every day ready to pour their passion into their craft. So we continued to transform our love of sports into a spotlight for the local businesses that make Liverpool a city of champions by asking our favorite players and supporters a lot of questions…
Can they do more than dribble?
We wanted to show the world that sure, tucking away a game-winning goal into the top corner is hard, but acquiring the skills that small business owners have mastered is no laughing matter. Well, it was once we had the lads leave the pitch and try their hand at working for some local businesses for the day in a series we called “Work Experience”. The campaign caught fans’ attention with the Iddy’s Barbershop video alone gaining 3 million impressions, over 9 thousand watch time hours, and an average time watched of an incredible 2.5 minutes.
The Scope: Digital Video
IDDY'S BARBERSHOP- DIGITAL FILM
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CREATIVE DIRECTION
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IDDY'S BARBERSHOP- DIGITAL FILM / CREATIVE DIRECTION /
BOLD PLACE- DIGITAL FILM
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CREATIVE DIRECTION
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BOLD PLACE- DIGITAL FILM / CREATIVE DIRECTION /
DOG ONE- DIGITAL FILM
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CREATIVE DIRECTION
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DOG ONE- DIGITAL FILM / CREATIVE DIRECTION /
LIVERPOOL LIGHTHOUSE- DIGITAL FILM
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CREATIVE DIRECTION
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LIVERPOOL LIGHTHOUSE- DIGITAL FILM / CREATIVE DIRECTION /
THE BAGELRY- DIGITAL FILM
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CREATIVE DIRECTION
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THE BAGELRY- DIGITAL FILM / CREATIVE DIRECTION /
PASS IT ON- DIGITAL FILM
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CREATIVE DIRECTION
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PASS IT ON- DIGITAL FILM / CREATIVE DIRECTION /
Who will you pass it to?
To celebrate International Women’s Day we teamed up with Liverpool FCW to shine the spotlight on four incredible female-led businesses. The players laced up their boots to share their stories and celebrate the women-owned businesses they loved. Then they passed on the support and put out the call for folks to nominate their favorite business for a chance to win a game-day package and a prize from VistaPrint to boost their business.
GUESS THE GIFT- DIGITAL FILM
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CREATIVE DIRECTION
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GUESS THE GIFT- DIGITAL FILM / CREATIVE DIRECTION /
Can they guess who gets the gift?
We wanted to show supporters that the Christmas spirit is a lot more fun when it’s customized. So we created personalized gifts for the whole squad and had some of our favorite stars, Virgil van Dijk, Fabinho, and Adrian guess who each gift was for.
What do you want to tell the team?
During the 2021-2022 season, the team made an absolutely epic run and had a chance to pull off the never-before accomplished “quadruple”. To celebrate the fantastic spirit that was swirling around the city we turned to local small business owners to share messages of encouragement as the lads attempted to make history. Apart from the millions of daily impressions, boosted by multiple victory parades, business owners and supporters took to social media to share their favorite messages for the team.
