Labels & Packaging
Enjoying a bottle of Bai is more than just sipping bold fruit flavor. The experience starts when take in the stunning fruit illustrations and read about the taste you're about to experience. One of my favorite projects is creating the humorous label copy that consumers have come to love. The following are three different examples of label copy I created. Each section comes from a different brand line and shows how the brand voice changes from product to product and in our international markets.